Project Year
October 2019

Client
The American School in Japan

My Role
Graphic Designer

Responsibilities
Layout, Photography, Proofing

The Problem

In 2019, The American School in Japan shifted to a new strategic vision for the school and its learning. It needed a new document to show what made the school unique, and what drives learning and inspires teachers at the school.

The Goal

To create a publication that could be used to showcase the school and explain the concepts behind the school’s style of teaching.

The Design

As this was a new document bringing the school into a new direction, our team decided it was important for this document to look different from previous school publications.

Previous publications solely used Avenir as the typeface, but to add contrast and as a nod to the school’s history of over 115 years, we added a serif typeface, Abril Fatface. Abril Fatface was chosen as the school also relied heavily on Google Docs for communication, and required a typeface that could be used in both print and Google Docs.

Impact

The document was handed out at the event revealing the new direction and was met with praise from members of the community.