Project Year
2016
Client
Wireless Freedom
Branding and logo designs for Wireless Freedom and additional products TrakIt and StreetVue.
Wireless Freedom is an easy-to-use storefront system specialising in the mobile phone market. Using this, I started with various concepts exploring the concept of a wireless storefront. Green was already being used for the product, so this was brought into the new logo as well.
Another product under the Baka Mobile umbrella, TrakIt is a global leader in GPS tracking, Fleet Management and custom software development.
The final logo was chosen to contrast Wireless Freedom’s, along with a contrasting colour palette. The “it” part of the logo could be swapped to show what was being tracked.
StreetVue is a product under the TrakIt brand that provides connected dashcam management tools with realtime geolocation.
The final logo combined the concept of a location pin and a dashcam view. As it was a product within the TrakIt umbrella, it used the same colour palette.
